Brian Fanale got into the home base arena several years back. Like majority of people he went through years of struggle. When doing a review of Brian Fanale it was determined he made the same mistakes as others. He would join prelaunch opportunities and market a replicated website. He used to make cold calls and approach the wrong people about his opportunities. He learned that he was doing what 97% of network marketers were doing so he decided to learn from the top 3%.
Limit the scope of your content. Make it a point to target very specific topics instead of broad ones so you can keep your articles relatively short. For example, instead of writing an article that contains comprehensive information about what is what is two way communication process, narrow down your topics so you can discuss them using 250-500 words or better yet, create article series.
Use the telephone before sending letters. You'll get faster results when you simply pick up the phone versus sending a letter. In some cases you'll find it was a simple misplacement of your invoice or it's sitting in someone's in-box, and they'll make payment right away. Phones are also preferred because you've got two-way communication, which makes it harder for the client to ignore the situation.
One of the most important components for social network marketing is a self hosted blog. A blog what is two way communication a simple little site where you can put in as many content as you wish and it will show up all the content in the reverse chronological order.
In my opinion, RSS is better for reaching a large list of subscribers because it is 100% spam proof and puts the control into the hands of the consumer.
In the end, it's all about the relationships you form online. If your only motive is to sell, sell, sell everyone you come into contact with, you will find yourself with very few sales and no friends left to sell to. The more people you help get what they want, the more you will get what is two way communication in health promotion return and this saying especially holds true for social media marketing. This is not direct sales and should not be treated as such. Know who you are talking to and how you can help them achieve their goal and this good will come back to reward you later.